Golden Hour

The Mission “Of Golden hour”

Golden hour is an initiative of Brains, to create awareness, prevention, response, and standardization of Emergency care and life saving measures. Mass casualty management is one of the important objectives. Managing Mass causality is altogether a different ball game, with many challenges, like process, protocol, training, resources, execution, monitoring and quality controls. Golden hour has [...]

Don’t mix drinking and driving

This poem made me cry. The end is very true. Please make your kids read it too. I went to a party Mom, I remembered what you said. You told me not to drink Mom, So I drank soda instead. I really felt proud inside Mom, The way you said I would. I didn’t drink […]

When on Yama: Ride carefully

Big, powerful bikes are the stuff of youth dreams. Speed and style are what gets their adrenaline pumping. However, shouldn’t safety be a part of the ‘style’ statement? It should but is NOT. The shameful accident record of our cities shows that impressing girls with style and stunts is a far more important ethic for […]

Lets Dump The Killing Humps

Roads play a significant role in Safety. Regardless of how overpopulated a nation is, people will always be its most valuable resource and ensuring their safety has to be, therefore, a collective responsibility involving each one of us. First, our roads need to be engineered around clear, safety-oriented concepts and then its users must adhere […]

Accidental deaths in army: An avoidable national tragedy

In a huge but seldom talked about national tragedy, around 300 Indian soldiers die every year in road accidents during peace time, according to a just published newspaper report. Further, the report says that the force has lost as many as 6500 of its fully trained men in accidents since the 1999 Kargil conflict, twice […]

On this health day, let’s pledge to work for the nation’s Suraksha

Today the whole world is celebrating World Health Day symbolizing the collaborative efforts of people around the world for good health. The pattern of disease burden varies from country to country based on each nation’s level of development, ecology and social economic factors. It’s time developing countries created a common action plan in order to […]

Let’s aim for a safe 2015

It is time to welcome the New Year with all enthusiasm. In a few hours from now we will be all ushering in 2015 and bidding farewell to 2014. As we do so let us collectively resolve to ensure that 2015 is a happy, healthy, safe, progressive and prosperous year. No doubt this needs celebration […]

Hughes died an avoidable death

The death of Australian test batsman, the 25-year-old Philip Hughes, has sent shockwaves through the cricketing fraternity and beyond, evoking an unprecedented wave of grief from around the world. The question on every one’s mind is: Could his death have been averted? The answer is yes. The dynamics of a head injury are complex and […]

Will road safety finally get its ‘achche din ‘?

The year was 2002. I had just arrived at the Geneva railway station from Zurich with my wife and 4-year-old daughter. We were looking for a taxi to take us to the hotel, a short distance away. Surprisingly, although there was a large fleet of taxis at the station, not one wanted to take us. […]

Munde’s death a national wake-up call

Mr Gopinath Munde died in a car crash on a clear Tuesday morning in the national capital sending shockwaves through his family, colleagues and a nation revelling in the birth of a new government. If there can be any blessing at all in such a tragic incident then it is this: Because Mr Munde was […]